On Nov.26, 2014, the launching ceremony of XCMG Overseas Marketing Strategy Consultative Committee and the First Meeting was held in Shanghai. Mr. Liu Jiansen, Assistant President of XCMG Machinery and General Manager of XCMG Imp. & Exp. Co., Ltd. presented the appointment letters to the consultants, who were the TOP 10 overseas distributors, and they together launched the committee. The unprecedented act of incorporating distributors into a consultative committee is an important move in improving overseas marketing strategy of XCMG. It raised the awareness of cooperation and sense of affiliation of its distributors and opened a new channel for communication, information sharing and suggesting.
In recent years, XCMG has kept adjusting itself to overseas markets, and paid more attention to the quality and effectiveness of operation, the efficiency and practicality of system, and the technical advancement and product quality. During overseas market development, guided by the concept of cooperation and win-win, XCMG has advanced the network construction of overseas offices and service spare parts centers, offered stronger support to overseas distributors in technical service, maintenance, credit financing, customer communication and product sales promotion, encouraged them to participate in regional exhibitions and sales promotion presentation and offered technicians, technology and fund support, and actively built the image of top brand worldwide in overseas brand building and communication.
It is an innovation in the industry to incorporate overseas distributors into the think tank of a company. This strategic innovation of XCMG will increase confidence and loyalty of its overseas distributors, and bring new ideas to its overseas marketing strategy.
Launching of the committee
Mr. Liu Jiansen presenting appointment letters to the consultants
