During bauma China 2014, XCMG held its overseas marketing strategy forum in Shanghai. The subject of the forum was Innovation, Communication, and Cooperation（ICC）. The purpose was to discuss strategic innovation of overseas marketing and to enhance communication and cooperation between XCMG and its overseas distributors.
Mr. Shi Yonghong, Vice President of China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCMB) attended the forum and presented speech. Mr. Liu Jiansen, Assistant President of XCMG Machinery, General Manager of XCMG Imp. & Exp. Co., Ltd. gave an introduction to XCMG’s overseas marketing strategy in his speech. Miss Zhang Yanmei, Deputy General Manager of XCMG Imp. & Exp. Co., Ltd. analyzed the international competitiveness of China’s construction machinery in her speech. Mr. Ren Hua, General Manager of XCMG Machinery (Oceania) Pty Ltd., gave an introduction to the new products. Mr. Wang Yun form Sinosure Jiangsu Branch presented analysis of insurance policies. Mr. Y.A.Lim, distributor representative, General Manager of Baikonur Machinery Group from Kazakhstan，gave an experience sharing on the forum. Mr.Liu Quan, Deputy General Manager of XCMG Imp. & Exp. Co., Ltd., conducted the forum.
More than 180 representatives attended the forum. They were from 90 overseas distributors of XCMG and world famous companies including AVIC International Holding Corporation, China CAME Engineering Co., LTD., Tianjin Machinery Import & Export Corporaion, LAFARGE, HEIDELBERG, CEMEX, and HOLCIM, etc. The forum completed successfully, and the participants expressed agreement on XCMG’s overseas marketing strategy and showed great confidence in the internationalization of XCMG.
Mr. Shi Yonghong giving speech
Mr. Liu Jiansen introducing XCMG’s overseas marketing strategy
Miss Zhang Yanmei analyzing international competitiveness of China’s construction machinery
Mr. Liu Quan conducting the forum
Mr. Ren Hua introducing new products
Mr. Wang Yun analyzing insurance policies
Mr.Y.A.Lim sharing experiences
