On June 22nd

Sponsored by the World Brand Lab

The 18th “World Brand Congress”

is held in Beijing.

The list of 2021 "China's 500 Most Valuable Brands"

was released at the meeting.

XCMG, with a brand value of 92.397 billion,

won the title of

Top of the list of China's construction machinery industry

for eight years in a row,

Together with the State Grid and Industrial, Commercial Bank of China,

Haier and other well-known brands!

With the steady and rapid pace, Chinese brands run forward with its acceleration, and China has become a veritable brand power. It is the 18th year that the World Brand Lab has compiled the China Brand report, and it has high credibility and authority in the industry.

Data show that the average value of the top 500 brands in 2004 was 4.943 billion yuan, while eighteen years later, in 2021, the average value of the top 500 brands reached 55.791 billion yuan, an increase of 1,028.69%. As for XCMG, the brand value increased by 12.121 billion yuan over the previous year, an increase of 15.10% over the same period last year, ranking first in China's construction machinery industry.

Steve Woolgar, president of the World Brand Lab and emeritus professor of marketing at Oxford, said: “Brands are the image of a country and I hope more people in the world can learn the story of China through Chinese brands. In the past 15 years, I have witnessed the rapid growth of Chinese brands such as State Grid, China Resources and XCMG, some of which have strong world influence.”

High-quality development, laying the cornerstone of brand value

The high-quality development of enterprise is the cornerstone of sustainable brand construction. Keeping up with the pulse of the times and keeping up with the pace of the times, the brand road of XCMG in 78 years is rooted in the fertile soil of industrial culture. It is the brand fruit nurtured by XCMG's insistence on excellent quality, red gene and independent innovation.

As the industry’s first international enterprise in China and the third in the world, from the victory of products to the victory of solutions, from the manufacturer of construction machinery to the provider of complete solutions with full value chain and full scene, XCMG has built the foundation of quality with its strong technological manufacturing strength, and has won the honorary titles such as “National Advanced Unit of Quality Work”, “Jiangsu Famous Brand Products”, “National Quality Award“ and so on.

It is believed that as the main body of XCMG's listing; XCMG Machinery has sustained high-quality growth in recent years, with operating income of 73.968 billion yuan in 2020, an increase of 25.0% over the same period last year. Thus it can be seen that XCMG's “high achiever's achievement” at the top of the authoritative list is well-deserved.

Li Ge, Deputy Secretary of Party Committee of XCMG, had a dialogue with many big names at the press conference. “We define ‘exploring engineering science and technology to provide solutions for global engineering construction and sustainable development’ as the brand mission, and make unremitting efforts for it.” she said at the press conference, “Today, the XCMG brand is favored by 187 countries and regions around the world, and the construction machinery brand, like China’s high-speed rail, has become a bright business card for Chinese equipment manufacturing’s ‘Going Out’.”

Digital intelligence, stimulating the lasting vitality of the brand

All these years, XCMG insists on innovation-driven strategy, plans the layout in advance, runs the concept of green and sustainable development through the whole value chain, firmly promotes the realization of the "3060" goal, and promotes the development of the industry out of a more lasting growth curve. In 2009,XCMG took the lead in the development of LNG new energy technology in the industry, and now  in electric excavators, loaders and the world's first oil-electric hybrid crane, all of them leading the industry.

In June, over 100 XCMG cranes were sent overseas.

Taking “XCMG For Your Success” as the guidance, XCMG moves towards the forefront and commanding height of industry technology step by step, creating greater value for customers and providing more value-added services.

XCMG builds Hanyun Industrial Internet platform, deeply ploughing the application of multi-scene integration.

Led by XCMG Intelligent Manufacturing V4.0, XCMG "Hanyun" industrial Internet, X-GSS digital spare parts services, cross-border e-commerce mantis network and Machmall the two major brand stations, second-hand construction machinery trading platform and other solution service brands, XCMG build a machinery products “cloud industry chain” with construction machinery as the core, and release “one-stop” digital services directly to global users. In addition, the successful exploration of road construction drones has been widely used in Jingxiong, Panda and other highways.

In April, XCMG XGC88000, “the first-ranking crane in the world” successfully completed the hoisting of the largest petrochemical tower in Asia.

With excellent manufacturing strength, XCMG has repeatedly provided assistance to “super projects”. Beijing Daxing International Airport, Space Base Construction, Hong Kong International Airport, whether a landmark building or a transportation hub, XCMG is using innovation to enhance the added value and attractiveness of made in China, and the space breadth and depth of the "XCMG" brand continues to expand.

Practice responsibility and build a world-class brand

Brand is the business card of the enterprise. To win the respect of the world, one should be determined to create a world-class famous brand. As a leader in equipment manufacturing, XCMG actively fulfills its social responsibility and devotes itself to global public welfare undertakings, interpreting the brand ambition of a big country to forge ahead.

The construction of the main stadium of the 2022 World Cup in Qatar, the construction project of the Mongolia-Inner Mongolia Railway in Kenya, the China-Pakistan Corridor, and the largest Dangote oil refining project in Africa... On the way of jointly building “Belt and Road Initiative”, XCMG follows the national trend, adheres to the main strategy of internationalization, and knocks on the door of the international market again and again with its workmanship, which is not only reshaping the image of Chinese goods, but also changing the map of the world brand.

This year, XCMG launched a series of brand activities of “XCMG Youth Growth Alliance” to make children love construction machinery and Made in China from an early age, so as to build a strong foundation for talents.

Based on the global market competition, XCMG innovates and strives for change, moving towards the new track of marketization and legalization. Facing the world and make Chinese brands bigger and stronger, Li Ge said, “XCMG should promote the construction and cultivation of global well-known brands to global trusted brands, and build a indeed century-old brand that is evergreen and world-class!”