"2018 Jiangsu Enterprise Management Innovation Conference" was held in Nanjing on April 11 and took "Management Innovation Promoting Enterprise High-quality Development" as the theme. In this conference, 104 items of “Enterprise Management Modernization Innovation Achievement of Jiangsu Province" were issued, which included 49 first-class items and 55 second-class ones. The Belt and Road-based Marketing Management of Equipment Manufacturing Enterprises issued by XCMG Import & Export Co., Ltd. won the first prize of 24th Enterprise Management Modernization Innovation Achievement of Jiangsu Province and deputy general manager of XCMG Import & Export Co., Ltd. - Zhang Yanmei came to accept the award. After winning prizes from the 18th (2012), 19th (2013), 22nd (2016), and 23rd (2017) Enterprise Management Modernization Innovation Achievement of Jiangsu Province, XCMG Import & Export Co., Ltd. won first and second prizes again in the 24th one.
Zhang Yanmei - Deputy General Manager of XCMG Import & Export Co., Ltd. (4th person from the right) came to accept the award.
Facing new normal of continued receding China's economy, XCMG adheres to a main development line of "sticking, reformation, innovation, transformation and upgrading"; seized new opportunities of the Belt and Road by taking "technological innovation and internationalization" as a core development strategy and through driving of "internationalization" strategy; built a product-life cycle marketing system with R&D, manufacturing, sales and services involved in an overseas market; established an efficient and rapid coordinated management system of "overseas customers - overseas dealers - export platforms - main engine plants"; optimized and solidified systems through regulation process management; enhanced strength at each node inside a system through international talent training; further improved system working efficiency using information management methods; shaped an overseas marketing system with strong competitive power, high efficiency, and high degree of internationalization for Chinese large-scale equipment manufacturing enterprises.
XCMG has established a number of R&D centers and manufacturing bases abroad. XCMG products have been sold to all over the world and ranked among top 3 in Asia, Africa and America markets. XCMG has also made breakthrough in Europe and America high-end markets, remained the 1st position in export of Chinese construction machinery for 29 consecutive years, and ranked the 6th in global construction machinery in 2018（According to the Yellow Table 2018）.
In recent years, XCMG's market shares in the Belt and Road market continue to increase. In 2017, XCMG market shares in export increased by 5% and remained the 1st position in the industry; 8 types of products with traditional advantages, such as truck cranes, remained the 1st in export in the industry and the increase amplitude is greater than main competitors in the industry. Sanitation machinery products and other new products enjoy a speed increase of more than 2 times; elevating platforms and all terrain cranes made great breakthrough in Europe high-end markets.
