Recently, XCMG Wheel Loader signs a big order of RMB 200 million from the international market, which consolidates the first place of industrial export of XCMG. It is worth mentioning that this is one of plentiful and substantial achievements that post-market construction effectively promoting international market sales since the “Global Service Promotion” of XCMG wheel loader launches.
Famous all over the world, leading technology and everlasting products
As the first brand of industrial export, XCMG is always making efforts. Internationally, XCMG has established complete marketing, service and spare part networks. In different regions, XCMG adjusts measures to local conditions and meets demands of different clients with complete set solutions, thus helping clients in value upgrading.
At present, XCMG wheel loader has established five CKD assembly plants all over the world. Each year, thousands of sets of XCMG wheel loaders are assembled here and come into the global market. CKD assembly represents the international manufacturing level of an enterprise. It is a kind of innovation-type international market sales mode, which not only effectively promotes regional industrial development, but increases more employment opportunities for the region. XCMG promotes national economic development of “the Belt and Road” with practical action, and shows height and boldness of vision of Chinese national brand among countries along with “the Belt and Road”.
Golden service, making every effort in the whole journey
Dozens of detachments of “Global Service Promotion”, consisting of
XCMG Earth Moving Machinery Business Unit, XCMG Import & Export Company and overseas dealers, carry out action in different countries and regions rapidly, visit local big clients, conduct equipment overhaul for free for clients, help trouble shooting, get to know project progress and equipment using situation, actively collect product using data, user information, demand information, after-sales service situation and improvement suggestions for spare part supply. Meanwhile, the detachments actively publicize XCMG’s enterprise culture, service concept and brand advantages during their visits.
The visit not only solves many practical problems for clients, but also brings original XCMG spare parts to clients, which stabilizes long-term cooperation relationship with clients powerfully and further enhances satisfaction degree of clients. In addition, through tracking information of clients, the visit also achieves the purpose of promoting maintenance out of contract repair period and selling of spare parts, thus providing effective support for sales of products and spare parts overseas. In this visit, XCMG wheel loader practices “golden service, making every effort in the whole journey” with practical action, and clients can feel the sincerity of XCMG upgrading value for them wholeheartedly no matter how far the distance is.
XCMG wheel loader has been No. 1 in the aspect of industrial export for consecutive 29 years, and the reason for this achievement is the affirmation of many countries on “leading technology and everlasting products” of XCMG wheel loader, and also the international strategic layout of XCMG, which is very forward-looking. Wang Qingzhu, Deputy General Manager of XCMG and General Manager of XCMG Earth Moving Machinery Business Unit, is full of confidence to the future development of XCMG wheel loader all over the world. At this time, XCMG takes the lead in starting the implementation of “Global Service Promotion” of “golden service, making every effort in the whole journey”, covering dozens of countries and regions all over the world, with the journey of more than one million miles, showing the determination of XCMG in creating higher value for global clients. XCMG wheel loader has the confidence to contribute products with higher quality for global clients and make XCMG become a glittery name card of China’s manufacturing industry!
