On May 4th, three HANVAN products drove past the main gate of Beijing International Automobile Exhibition Hall and had a photo at the Photograph Paradise, which marked the end of XCMG’s journey in the auto show. In the 10-day long show, XCMG’s heavy truck and HANVAN brand won huge popularity. XCMG’s dream of car is blooming.
The exhibited HANVAN truck is equipped with a "gold industry chain": engine from Weichai Power, gear box from Fast Gear, and axle from Hande Axle. The G500 model followed the HANVAN family style with power covering 160 to 375 horsepower, and its product line covers tractor, truck, dumper, and special vehicle; the G700 model is a firstly launched high-end and multi-purpose heavy truck which serves truck logistics, long-distance logistics, medium and short-distance logistics, engineering logistics and operating vehicles. The G900 model is a representative of HANVAN high-end heavy truck. Built with Europe's most advanced design concept, it is equipped with Weichai 13L engine and a maximum 530 horsepower, indicating XCMG’s heavy truck entering the leading group of big horsepower tractor.
Advanced technology and customer satisfaction are the deciding factors to win the market. After five years’ hard work, XCMG heavy truck now have four series: HANVAN, Qilong, Ruilong and Ruiwo (non-road type) and six product platforms, forming a comprehensive product family ranging from the medium tonnage truck to the heavy truck, narrow to wide body, left rudder to right rudder, and road type to engineering type. Luo Donghai pointed out that the launch of HANVAN family means XCMG’s core competitiveness in heavy truck is demonstrated by product family, branding, seriation and differentiation.
Market occupation is inseparable with the economic environment, and under the condition of weak external incentive, the competitiveness of products plays a decisive role. In 2015, the heavy truck market demand shrank further, eventually falling by 27%. In the decline, XCMG’s heavy truck grows against the trend. With the growth of tractor vehicle market, it became the sole enterprise bucking the trend. In the first quarter of this year, XCMG achieved continuous growth in the semi-trailer tractor market with a cumulative gain of 540%. With steady increase of market share, it has become a dark horse in the heavy truck industry.
The 2016 is the first year for the new development journey of XCMG heavy truck. After five years’ arduous work, XCMG heavy truck will become an important part of the company’s internationalization strategy by the end of the “13th Five Year” period. In 2016, XCMG heavy truck will implement cooperative operation platform strategy, promote the "platform + professional" business model, focus on macroeconomic transition and the profound changes in the heavy truck market under the adjustment of economic structure, conduct a comprehensive marketing segmentation, release heavy truck new business format, introduce new accurate marketing concepts, to realize the three-dimensional channel construction, reasonable resource input, professional market operation, and socialized spare parts service, forming a new pattern of China's heavy truck industry.
In each era, there will be a number of leading enterprises, with R & D strength, huge body, large size, and dominant market position. However, with the changing times and changes in market demand, new and more innovative business will emerge. This is the so-called new things always replace the old.
Looking back to the development history of China’s truck manufacturing industry, every era has pioneers bringing changes. Now HANVAN heavy truck is the new force, forging ahead in the harsh competition by virtue of XCMG's strong support.
In the economic new normal situation, XCMG heavy truck, by subdividing the customer structure, market structure and future demand structure, selects the core elements of competition, and through R&D and matching, shows the most concerned product performance index such as economy, safety and reliability in the form of technical indicators. In the heavy truck manufacturing and research and development, XCMG heavy truck is seeking new market opportunity by highlighting differentiation and competition.
When standing high, people can have a wide view. As the vanguard of the engineering machinery industry in China, XCMG has undisputed advantages in the field of equipment manufacturing, which has continuously fed nutrition for XCMG heavy truck. Wang Min, chairman of XCMG Group has said that in the economic new normal situation, accelerating the market layout and expansion in equipment industry like heavy truck will promote the leap-over development of real economy. According to the plan, the Phase I of Xuzhou Heavy Truck Base will achieve an annual output of 60,000 trucks and 80,000 engineering machinery with a total investment of 250 million yuan, and the Phase II project will focus on key parts of the automobile and engineering machinery, and strive to achieve the target of 10 billion sales in three years.
According to the Automobile Association, in the first quarter of 2016, the semi-trailer tractor had a cumulative sale of 71,468 sets, rising by 28.32%. XCMG tractor has a boom year increasing by 540%. With the further growth of the domestic logistics industry, especially surging demand of the high efficient logistics, the tractor growth momentum will continue in the near future. HANVAN’s comprehensive market layout in the high, medium and low-end markets is to promptly seize the market opportunities.
Achievements represent the past, and struggle achieves the future. Just before the opening of the Beijing auto show, the second batch of HANVAN G500 truck, tractor, and special vehicle successfully pass the trial testing, further expanding and improving the product platform. The XCMG heavy truck will continue to be a legend in the new era of achievement.
