On April 14, 2016, at Munich local time 18:00, ESTA annual awards ceremony held in Munich. Mr. Liu Jiansen, assistant president of XCMG and general manager of XCMG Import & Export Co. Ltd., was invited to attend the award ceremony and XCMG was the only Chinese enterprise invited.
Host from BBC
ESTA, full name as the "European Association of Heavy Haulage Transportat and Mobile Cranes", was founded in 1967 and currently has more than 60 high-end members from 18 countries, including the international construction machinery brands such as Liebherr, Terex, Manitowoc and XCMG. ESTA only accepts European enterprises in principle, but in 2016, XCMG has been exceptionally allowed to join the association, which is the only Chinese enterprise allowed to join the association.
Mr. Liu Jiansen and ESTA chairman Mr. Soren Jansen
ESTA is committed to establish and improve the technical standards and business rules for crane and special transportation industry in the entire Europe. As one of European associations with most powerful industry influence, ESTA holds the annual meeting each year to call industry elites and makers of rules and policies discussing the optimization of industry standards.
In addition, ESTA holds annual awards ceremony to select the following awards of the year, such as best technology, products, construction case and outstanding contribution. Every year ESTA awards dinner party will gather international engineering machinery manufacturers and senior engineering and contractors to attend and it is the biggest and highest-end communication platform for construction machinery industry.
Mr. Liu Jiansen communicated with customers.
As the No.1construction machinery manufacturer in China and the No.5in the world, XCMG has exported its products to 174 countries and regions and increases its popularity and influence internationally year by year. XCMG is also the first Chinese brand to enter the high-end European market and after years of development, XCMG has established research and development centers, production bases and sales and service networks in Europe. In addition, the merger of world famous brands of Germany Schwing, FT and the Netherlands AMCA has greatly improved XCMG's popularity and perfected its layout in Europe.
When knowing XCMG expected to join in ESTA, ESTA’s person in charge said: we only receive the European members in principle, but XCMG has become a world leader of hoisting equipment, so we welcome. Later, in March 2016, XCGM formally joined in ESTA, which also marked that XCMG as the representative of China lifting equipment had won the acceptance of the high-end European market.
