A three-day XCMG Products Show & Users Conference was held in September 20 to 23, 2014 in SEDONA hotel, Yangon, Myanmar. Anticipants of the ground ceremony included more than 100 guests. Some of them were Burmese government officials from the industry, construction, transportation ministries, representatives from Chinese Commerce Office in Myanmar, friends from Myanmar Construction Industry Federation, journalists of local newspapers and television stations; some of them were from Chinese companies such as Norinco Commercial Office in Myanmar, Wanbao Mining, Yangtze Mining, Yuchai Diesel Engines; and some of them were from XCMG’s Agent in Myanmar and its customer representatives.
At the ceremony, XCMG’s representative on behalf of XCMG briefed the guests on its latest developments. KOL Company, XCMG’s agent introduced the local market distribution and service support system. Following that was the coronation of three 2014 annual honorable customers. The representative of Yuchai as a strategic supplier also made his statement in reassurance to follow XCMG’s service. In the other two days, the participants visited the XCMG’s Demonstration Base, Service & Parts Center in Yangon and Mandalay, and potential buyers held talks with XCMG’s agent to schedule next year’s procurement. It was a successful event.
In the past two years, XCMG has made a considerable market progress, grabbed a larger market share by gradual expansion and had its market root deeper in Myanmar. This event will further inch XCMG’s brand awareness and bring XCMG closer to the local buyers.
