On October 28, Guangdong 21st Maritime Silk Road International Expo Construction Machinery and Agricultural Machinery Exhibition (hereinafter referred to as “Maritime Expo”) unveiled in Dongguan City and brought together 1394 exhibitors (2800 booths) all told, including 978 overseas exhibitors from 71 countries and regions (more than 70% of total exhibitors). As the leading business in China construction machinery industry, XCMG partook in the exhibition and became the most eye-catching star at the exhibition.

Mr. Sun Jianzhong, vice president of XCMG and chairman of XCMG Imp. & Exp. Attending the opening ceremony

At this Maritime Expo, XCMG exhibited 10 product varieties of four sectors (including hoisting machinery, earth-moving machinery, road machinery, and excavating machinery). Herein, hoisting machinery sector, as XCMG’s largest business sector, ran ahead of the worldwide counterparts in sales volume, and its market shares in domestic wheeled crane market exceeded 60%. Over the past several years, XCMG loader always maintained the first place in export business amongst domestic counterparts, and now it has been ranked into the first-tier brands. Within only five years since kickoff of independent R & D and production, XCMG excavator has ranked the Top 2 in the industry. In terms of road machinery, XCMG ranked the world fifth place, and its heavy-duty road roller ranked the world No.1 in sales volume.

Mrs. Zhao Yufang, vice governor of Guangdong Province, visits XCMG booth

Deepen implementation of the “Belt and Road” initiative in response to national strategy

As the pacesetter of Chinese construction machinery enterprises, XCMG responds actively to China’s “Belt and Road” initiative. To this day, XCMG has established consummate marketing service network in 65 countries along the “Belt and Road” that involves Central Asia, the Commonwealth of Independent States, West Asia, North Africa, Europe, and SE Asia. In those countries along the “Belt and Road”, XCMG boasts 80-odd level-1 dealers, 17 spare parts centers, and 16 offices. In Russia, India, and Poland, etc., XCMG has set up subsidiaries and branches. In such countries as Uzbekistan, Kazakhstan, Malaysia, and the Middle East countries, etc., XCMG has established SKD assembling plants. In Germany, Austria, Netherlands, and India, etc., XCMG owns production bases. Statistics show that XCMG’s sales volume in countries along “Belt and Road” shares 76% of its total export volume.

To continue deepening implementation of the “Belt and Road” initiative, XCMG launched the “Belt and Road” Overseas Service Campaign in 20-odd countries along the “Belt and Road” in 2015, and it plans to kick off the second-stage expansion of its Uzbekistan and Kazakhstan-based plants over the next one to two years. In light of its planning, XCMG will set up spare parts center in Russia, Algeria, Sri Lanka, and Cambodia, etc. In Russia, Mongolia, Cambodia, Turkmenistan, USA, and Canada, etc., XCMG is set to establish spare parts outlets. In the future, XCMG will focus on layout perfection, quickened pace in R & D of adaptive products, improvement of service quality, and expansion of brand influence to take an active part in the construction of “Belt and Road”.

Foreign merchants visit XCMG booth 

Customers learn about XCMG products attentively

XCMG’s extraordinary achievements along the “Belt and Road” and in the global market benefit from XCMG’s unique product advantage, globalized layout, reform and innovation, and corporate culture, and development of talent team, etc.

Strengths in complete set of products

Since 2008, XCMG has invested RMB 1 billion in product R & D all told. Presently, XCMG is equipped with state-level technical center, nine state-level laboratories, the industry’s only high-end construction machinery intelligent manufacturing laboratory (state-level), and staffed with 6000-odd professional R & D personnel. Thanks to years of independent R & D, XCMG has developed the industry’s most complete and systematic product line. Aside from this, XCMG has developed a variety of adaptive products tailored to different countries and regions, of which, more than 100 varieties of products have passed international certifications, for example, Europe CE certification, Russia GOST certification, North America certification, and the Middle East countries GCC certification, etc.

Mr. Sun Jianzhong in interview

Mr. Sun Jianzhong talks with customers

Globalized layout

By now, XCMG has set up R & D centers in China, Germany, USA, Brazil, and India, etc., established production bases in China, Germany, USA, Netherlands, Austria, Brazil, and India,, and completed construction of SKD/CKD assembling plants in Poland, Uzbekistan, Kazakhstan, the Middle East countries, and Malaysia, etc., with products being exported to 173 countries and regions. In all, XCMG has 300-odd dealers, 500-odd service outlets, 30 spare parts centers, and 40 overseas representative offices. Over the years, XCMG always maintained its industry leading place in export, and ranked the Industry Top 3 in market presence in Europe, Oceania, Central Asia, Middle East, and Brazil, etc.

Mrs. Zhang Yanmei, deputy general manager of XCMG Imp. & Exp. in interview

Reform and innovation

Although it is a state-owned business, XCMG keeps on making innovations and changes in business philosophy and model, for example, it set about all-in-one integration in 2007, completed holistic listing in 2009, launched “HANVAN Program” in 2011. XCMG’s all moves, including all-around quality management and 6S management in 1990s, lean six-sigma management and excellent performance management in 2000, and construction of 14 group-level IT platforms (like SAP, CRM, all-around budget, and global IOT) exemplify XCMG’s endeavors in seeking changes, making innovations, and pursuing higher goals on a constant basis.

Corporate culture and development of talent team 

By espousing its core value “Taking Great Responsibilities, Acting with Great Morals and Making Great Achievements”, XCMG vows to repay the country and make contributions to the country with industry, and grow into the cradle of “Made in China” talents. Today, “Responsibility, commitment, and dedication” has become the core cohesive force for XCMG to pool talents. At XCMG there is one middle and high-level employee team with steady growth, one development platform at which the capable ones get promoted, and the incapable ones are dismissed, one fair and impartial employee promotion channel, one solid cultural support targeted at business performance, and one leader who is exceedingly excellent and outstanding. All these factors underlie the local government-controlled business XCMG’s success in running ahead of the industry all along.

Future development

XCMG will observe the four-in-one development strategy (namely, persistence, reform, innovation, and internationalization), which was put forward by Chairman Wang Min at the TOP50 summit in September, to activate the source for development of XCMG, and climb the summit of the world construction machinery industry. In the years to come, XCMG will give priority to “High-end manufacturing, high-end customers” and endeavor to rank into the World Top 3. In a word, XCMG will go all out to carve out the world construction machinery industry’s better tomorrow (namely, “Climb the peak of the Everest” and contribute a world-class brand with Chinese origin.